Take a look at our Zig-Zag Corner Quilts Survey Results!
It was fascinating and informative to review the survey results that our daughter Victoria compiled for her AP Psychology class! We're so proud of her as she wraps up her senior year of high school!
A survey was sent out through weekly newsletters and social media for several weeks and 73 customers responded. This provided helpful feedback on the customer service of Zig-Zag Corner Quilts & Baskets!
The first question on the survey was “How did you hear about us?”. The majority of responses (34.2%) selected "online" and the fewest responses were "newspaper ads" at 5.5%. Of the 11% who chose "other", it's expected that some of those surveyed may have simply noticed the large business sign while driving along State Road 234.
Many of the survey questions were set in pairs, the initial question and a follow up question. After asking the customers how Satisfied they were after visiting Zig-Zag, they were asked why they rated that number. The majority of respondents voted a ten, as being very satisfied after their visit, with their main reasoning being “Friendly, helpful service”. There was only one response that marked their satisfaction as a four, and their reasoning was “The location is out of the way for me. The hours are also inconvenient.” While negative feedback is never ‘good’, it is beneficial to understand why the score ranked low at a four. With this feedback, Zig-Zag Corner Quilts can take this into account. One way to help is by promoting the online sales shop with free shipping over $75. With the convenience of online shopping, the shop can accommodate those who cannot drive long distances (saving time and gas money for customers.)